Year
2018
Concept
Wenatchee Nation Forest Visitor Center
Deliverables
Brand identity
This brand concept served as a foundation for a captivating line of merchandise, curated for display and availability within one of the entrance centers of the forest's premier trails. It encapsulates the essence of Wenatchee National Forest, aiming to engage visitors from the moment they step foot into the gateway of the park.
The Wenatchee National Forest embodies the essence of pristine wilderness, rugged beauty, and countless potential in nature. It serves as a sanctuary for nature enthusiasts, offering a diverse range of experiences connecting people with the inspirations of the natural world.
Logos
The Main badge was created to appear in larger scale forms, where a simpler version was designed to be applicable in a smaller form factors.
Fonts and Color Palette
The "Cookies and milk" font along with the "chomp" font gave a more open air feel. With their uneven edges and handwritten felt more organic and natural to the brand. The colors enhance this look with strong hues of green and orange to stand firm in its appearance. Accompanied with an off-white to help tie in together into a complete look.
Fonts and Color Palette
The "Cookies and milk" font along with the "chomp" font gave a more open air feel. With their uneven edges and handwritten felt more organic and natural to the brand. The colors enhance this look with strong hues of green and orange to stand firm in its appearance. Accompanied with an off-white to help tie in together into a complete look.
