Year
2024
Client
Downey High School
Deliverables
Uniform Design
Brand assets
Social Media Graphics
The head coach for the Downey Viking Volleyball High School team reached out to me looking to update the overall appearance of the team. The goal was to design uniforms that looked unique and would stand amongst the competition. The coach had a philosophy of "Look good, feel good, play good" and hoped that by having great uniforms would encourage other students to look into the volleyball team and attract potential players.
Uniform Design - Shorts
The first thing that was worked on was the shorts for volleyball. The school has an indoor and beach volleyball that would share the same shorts with the jersey top being different. The inspiration the head coach was for the shorts to be a strong and bold appearance that can look complete without a jersey. From that conversation we had 4 concepts that eventually narrowed down to one that would be a good start for new uniforms on a yearly basis. The shorts used a rune pattern that wrapped all the way around and a Viuking mascot in the front. The name of the school program was added in the back in a minimalistic method.
Uniform Design - Jersey
Once the shorts were approved we moved forward with the jersey for the beach volleyball team. We wanted to keep things simple but still bold. Keeping that in mind the final design used a gradient with minimal design elements that fit well with the shorts.
Social Media Graphics
With the approved jersey design finished, the last thing was to create a series of graphics that would help elevate the social media presence of the team. I created a series of assets that the head coach could for their online presence to give a uniform look on and off the court.
