Year
2022
Concept
Vote for A Political Campaign
Deliverables
Brand identity
Organic Social Graphics
Informative fact sheet
Banner Advertisements
The goal of this campaign was to have people vote for a measure that would allow all people to vote freely regardless of party affiliation. The system before in the state, was whichever political party you selected you were only allowed to vote for individuals designated to that selection. Often people who we 3rd patty affiliated or those who changed their preference were tied to their previous selection and their vote wasn't truly representative of how they felt.
Logo and Branding
The logo was created with colors from both major parties to represent how this affects all voters regardless of affiliation. The proposition was going to affect democrats, republicans, and non-party preference voters. Keeping that in mind, a neutral dark blue was used to maintain a balance of consideration of all parties and not have it favor one side or the other. Bright red and blue accents were used to maintain tie the "civic duty" theme that was set out.
Presentation
A slide deck was created to be able to inform voters of the campaign is the goal of it. It went over what the issue the campaign was tackling along with solution it was providing. It included detailed information with how the campaign was proposing to remedy the issue.
Digital Banners
Throughout the campaign a variety of digital banners were created to be used to spread awareness of measure. These were typically designed in one and once approved by the client were built out in a number of sizes
Fact Sheet
An informational fact sheet was created to be downloaded from the website. Designed to inform the reader of the current problem the measures hoped to rectify.
Email Template
An email template was created that used the same layout which would provide updates and new information on how the campaign was progressing. At the end of the email was a quote provided by someone who provided their story on the campaign website.
Organic Social Posts
During the campaign social media posts were made to keep a smooth output of information and reminders leading up to voting day.
