Year
2021
Client
Meeple's Choice
Deliverables
Brand identity
Social Media Graphics
Meeple's choice was created by a group of 4 who had a love for the tabletop hobby. Their goal was to create a brand that let the voice of the community be heard and wanted their content and messaging to be about what the tabletop community believed. The goal was to create a brand that was trustworthy but not stern, because at the end of the day, fun was the most important thing to the brand.
Logos
Whatever the format may be, big or small, the logo was developed with various forms keeping in mind. What was created was an adaptable logo able to take multiple forms.
Color Palette
The brand wanted to focus on a bright choice of colors. Having a bright yellow and red give an energetic tone, followed with a soft grey and brown to keep the brand casual.
Font choice
The Bree font was selected due to its playful and casual nature. While Bree was able to express a playfulness, it was parried with Roboto to give a sense of credibility.
Social Media Posts
One of the deliverables was the creation of a few templated graphics that could serve as a launching point. These were designed with the idea of presenting new information or start a discourse within the community.
Mock-ups
A series a mock-ups was created to show the client how the logo could work in other mediums. one examples was for board games as a badge of approval. One goal of the client was to one day have publishers reach out for sponsorship for their games. Typically these badges would placed on the cellophane of the board game for customers to see in retail store to help them decide to make the purchase.
